Puma launch high performance evoPOWER boot

Puma have announced the
launch of evoPOWER, their
new boot that will be worn by
stars such as Cesc
Fabregas, Marco Reus and
Mario Balotelli as Europe's
major leagues reach an exciting conclusion.
Launched in Barcelona on January 17, the evoPOWER
is designed to enhance a player's natural kicking
ability, and also optimise power and accuracy when
striking the ball.
EvoPOWER features Puma's most advanced
technology to date, including the Gradual Stability
Frame (GSF), which allows the boot to bend both ways
and be as close to the biomechanics of a bare foot as
possible.
Fabregas and Reus assisted Puma in the testing of
the new footwear, to prove the power and accuracy of
the new design.
Barcelona star Fabregas said: “Taking inspiration for
a football boot from an actual foot sounds like the
most obvious thing in the world, but in all the time I’ve
spent in football, it’s the first time I’ve heard of this
being done.
"When you try on these new boots, they are actually
quite different to what we have worn before. They are
so much more flexible - the way they bend with the
natural shape of your foot really helps you to shoot
harder.”
Borussia Dortmund attacker Reus added: “Shooting
from distance is a key part of my game, in open play
and free kicks. Having a boot that maximises power
in these instances is necessary to help you capitalise
on these moments, and this evoPOWER boot gives
me a lot of confidence.
"I like the thought behind it and have tested it a lot.
You can feel a genuine difference – so much so, it
actually surprised me. This is a very exciting new
boot PUMA have created.”
Balotelli was delighted with the feel of the boot,
stating: “I’m new to the Puma family, and the football
boots they produce were one of the reasons for me
signing the deal. The evoPOWER boot impressed me
from the first day I tried it in training, I hadn’t really
seen a boot like it before. What Puma say about it is
true: the flexibility helps create a better contact with
the ball and generate really good shooting power.”
The evoPOWER boot and the full range of evoPOWER
accessories and apparel are launched on February 1.