Indomie wins award

Indomie Noodles, from the stables of Dufil Prima
Foods Plc, has emerged winner of the Most Trusted
Brand award by Brand Health.
This award comes after it recently bagged the Best
Effort in Brand Consistency Award (FMCG category)
from the Brand Journalists Association of Nigeria
(BJAN).
Speaking on the sidelines during the award
presentation, Chief Executive Officer of Brandhealth,
(organizers of the award) Emman Udowoima, said
from time immemorial, one vital thing consumers
value about what they consume or use is trust.
“Trust or lack of it is a habit. It is what we
constantly do. I do not know of anyone or consumer
who wants to be associated with untrustworthiness,
because before an individual or a family takes or
consumes a product – particularly an edible one –
he needs to be assured that it is not one that could
affect his or her health.
“Everyone wants to associate with a brand that is
complete with 100 percent quality, enriched with
great value as it concerns health vitamins. All this
criteria was put out for the general public to assess
and ultimately select their most trusted noodles
brand. The feedback we got afterwards identified
Indomie Instant noodles as most trusted brand
among its contemporaries in the noodles market
segment. The brand beat others convincingly, I
must add,” Udowoina said.
A visibly elated Tope Ashiwaju, Public Relations/
Events Manager, Dufil Prima Foods, thanked the
organizers of the award, saying 2013 was no doubt
an eventful year of hard work and dedication to
utmost quality which did well to earn the brand a
handful of awards based on constant innovations
and unwavering quality. This feat has since given
the company a firm control of the country’s noodles
market.
“Winning the Most Trusted Brand Award for 2
consecutive years as well as the BJAN awards is a
very significant honor as it reflects Dufil’s
commitment to quality, dependability and reliability
which ultimately adds up to great value,” said
Ashiwaju. “Dufil will continue to deliver the best
products consumers have come to know us for
over the years.”